For friends, sisters, mums and mates
Someone you love is having IVF.
You want to be there without saying the wrong thing. 73 pages that explain what they are going through and how to help, written by parents who were on the receiving end of a lot of well meant sentences.
£49.99 today £19.99 · instant download · read it yourself or gift it to them
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- Instant PDF download
- 14-day money back
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The gap
Caring about someone is not the same as knowing how to help them.
Nobody sets out to say the wrong thing. It happens because IVF is never explained to the people standing around it.
Without meaning to
The near misses
- Asking how it's going on the one day they cannot talk about it
- Going quiet because you are scared of getting it wrong
- Offering advice you read somewhere, to someone who has read everything
- Saying just relax, or telling them about your cousin who fell pregnant naturally
- Sharing your pregnancy news in a group chat without warning them first
- Assuming the hard part ends when the treatment does
After one evening with the guide
Support that lands
- You know roughly where they are in the cycle, so you know when to reach out
- You ask in a way that gives them an easy way out of answering
- You offer the help that actually helps: lifts, meals, cover at work, no questions
- You understand why a negative result is a bereavement, not a setback
- You know how to share your own good news kindly
- You stop needing them to explain the basics to you while they are tired
What you get out of it
Four things you will use this week.
What to say
Plain lines you can actually use, for the good news, the bad news and the long silence in between.
What not to say
The well meant sentences that land badly, and why. Most of us have said at least two of them.
What to offer
Practical help that does not put the burden of organising it back on them.
What is happening to them
The scans, the injections, egg collection, the wait. So you are not asking them to teach you.
Inside the guide
The pages you won't find on a blog.
What the two week wait really feels like, the conversations with family, and the language that helps rather than hurts.
Section 03
The add-on question
The one question to ask when a clinic offers you an extra, plus what each add-on tends to cost.
Real pages from the guide: 8 of 73.
One payment, yours forever
Cheaper than the flowers, and considerably more use.
- 73-page PDF, formatted for phone, tablet and print
- Twelve sections in plain language: basics, injections, body, lifestyle and more
- Eleven fill-in worksheets you can print and reuse every cycle
- Sixty-plus pieces of IVF jargon translated into plain English
- Four real family stories, each with one hard-won lesson
- Honest guidance on costs, add-ons and treatment abroad
- Free updates whenever the guide is revised
- Secure checkout
- Instant PDF download
- 14-day money back
- One payment, no subscription
Money back within 14 days
Read it, and if it isn't what you needed, email us and we refund you in full. You keep the copy, and we're not going to argue with anyone going through IVF.
Before you buy
Questions friends and family ask
- Is this for me, or should I buy it for them?
- Both work. Read it yourself so you finally understand what they are going through, or buy it as a gift for them. One purchase, one download, yours to keep.
- I keep saying the wrong thing. Will this help?
- That is the part most people come for. There is a section on the phrases that sting, including the well meant ones like just relax and my cousin got pregnant the month she stopped trying, and what to say instead.
- Should I ask how it's going?
- Usually yes, but how you ask changes everything. The guide covers the timing, the two week wait, and why asking on the wrong day can be harder than not asking at all.
- Is it a medical textbook?
- No. It is written in plain English by parents who went through two cycles. It explains what happens and when, without the jargon and without telling you what to do.
Turn up knowing what they are going through
73 pages, one evening. Instant download and a 14-day refund if it isn't for you.
Get the guide, £19.99£49.99 £19.99
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